“Beer Edges Wine As Young Women’s Drink of Choice”

“Beer Edges Wine As Young Women’s Drink of Choice”

This is a repost from the L.A. Times, and although it is a short article. I found many of the statements to be both true, and also inaccurate. The root of the brewing community is predominantly male-based, and marketing is still focused on that history. However, we are seeing more and more women who are both brewing and marketing. The article focuses on bar owners, and not so much the women who are more hands-on in the industry. “”I have never had the feeling of someone trying to prevent me from entering the brewing industry, but I certainly had to work hard for it,” Randall said.”

It is does take hard work, and after talking with a few other women who work for major craft brewers, and for smaller microbreweries/gypsy brewers; and their experiences are far different. More often than not, they have to prove their palate, their experiences, and prove that they truly have a passion for the industry. I wish this was something major craft brewing magazines and media would cover more of, and I would like to see industry festivals have more discussions on females in the industry, and how we are building it beyond owning a local watering hole. 

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